Is Baskin-Robbins a Good Franchise in 2026?
Baskin-Robbins provides financial performance data, has stable unit count, has disclosed legal or financial history. Revenue performance trails industry peers. The franchise system maintains stable unit counts.
This analysis is based on FDD data and should not replace professional due diligence.
Revenue vs. Investment Reality
Investment Required
$307,400 - $622,600
Lower than industry median
Median Revenue
$521,177/yr
-55% vs industry
Estimated payback period: ~6 years (assuming 15% net margin). This is a rough estimate—actual results vary significantly by location, operator skill, and market conditions.
Risk & Volatility Signals
Comparison to Food & Beverage
Based on 100 other brands in the industry
$521,177
Below industry average
$307,400
Below industry average
5.9%
At industry average
Industry median revenue: $1,158,879/year
Who This Franchise Is For
Experienced operators
Higher investment suggests this is better suited for experienced operators or multi-unit owners.
Hands-on owners
Established brands often have more defined systems, but may also have more corporate oversight.
Risk-tolerant investors
Financial performance data is available to help evaluate the opportunity.
Long-term commitment
Franchise agreements typically require 10+ year commitments. Ensure you're prepared for a long-term business relationship.
Next Steps
Review the full FDD, especially Items 3, 4, 19, and 20
Speak with 10-15 existing franchisees from the Item 20 list
Consult a franchise attorney to review the franchise agreement
Work with an accountant to build a realistic financial model
Related Resources
Ready to Dig Deeper?
Get complete access to FDD data, franchisee contact lists, and powerful comparison tools. Free for qualified franchise buyers.
Apply for Free Access