Dairy Queen
American Dairy Queen Corporation
Free for qualified buyers
Investment Range
$549,100 - $1,604,700
Franchise Fee
$25,000
Royalty
5%
Marketing Fee
11%
Total Units
727
Median Revenue
—
Unit Growth
2022
785
2023
748
2024
727
Initial Investment Breakdown
| Category | Low | High |
|---|---|---|
| Initial Franchise Fee(3) | $25,000 | $25,000 |
| Initial Training Fees and Costs(4) | $400 | $8,400 |
| Travel and Living Expenses for Training Programs(5) | $5,200 | $17,300 |
| Building, Construction and Leasehold Improvements(6) | $235,000 | $870,000 |
| Prepaid Rent and Security Deposit(7) | $2,500 | $5,500 |
| + 8 more categories (apply to see all) | ||
| TOTAL INVESTMENT | $549,100 | $1,604,700 |
Financial Performance Data
Access detailed revenue metrics, expense breakdowns, and profitability data from the Item 19 Financial Performance Representation.
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Apply for Free AccessIs Dairy Queen a Good Investment?
Based on the FDD data, here are key factors to consider when evaluating a Dairy Queen franchise opportunity:
Potential Advantages
- •Established brand with 727+ locations nationwide
- •Competitive royalty fee of 5%
Considerations
- •Declining unit count may indicate market challenges
- •Litigation history disclosed in FDD (review Item 3 carefully)
- •No Item 19 Financial Performance Representation provided
- •Higher initial investment requires significant capital
Disclaimer: This analysis is based on publicly available FDD data and should not be considered financial advice. Always consult with a franchise attorney and accountant before making any investment decision.
Frequently Asked Questions About Dairy Queen
How much does a Dairy Queen franchise cost?
The total initial investment for a Dairy Queen franchise ranges from $549,100 to $1,604,700. This includes the franchise fee, equipment, inventory, real estate, and other startup costs as disclosed in the FDD.
What is the Dairy Queen franchise fee?
The initial franchise fee for Dairy Queen ranges from $25,000 to $25,000.
What are the ongoing fees for a Dairy Queen franchise?
Dairy Queen franchisees pay a 5% royalty fee and a 11% marketing/advertising fee on an ongoing basis.
How many Dairy Queen franchise locations are there?
Dairy Queen currently operates 727 franchise locations. This includes both franchised and company-owned units.
Quick Facts
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- Historical year-over-year trends
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