Is Goosehead Insurance a Good Franchise in 2026?
Goosehead Insurance provides financial performance data, shows declining unit count, has disclosed legal or financial history. The franchise system has seen recent unit declines.
This analysis is based on FDD data and should not replace professional due diligence.
Revenue vs. Investment Reality
Investment Required
$66,000 - $108,500
Lower than industry median
Median Revenue
$113,420/yr
Estimated payback period: ~5 years (assuming 15% net margin). This is a rough estimate—actual results vary significantly by location, operator skill, and market conditions.
Risk & Volatility Signals
Comparison to Insurance Services
Based on 2 other brands in the industry
$113,420
Industry data unavailable
$66,000
Below industry average
—
Industry data unavailable
Who This Franchise Is For
Experienced operators
Investment levels are accessible to first-time franchisees with adequate capital.
Hands-on owners
Established brands often have more defined systems, but may also have more corporate oversight.
Risk-tolerant investors
Financial performance data is available to help evaluate the opportunity.
Long-term commitment
Franchise agreements typically require 10+ year commitments. Ensure you're prepared for a long-term business relationship.
Next Steps
Review the full FDD, especially Items 3, 4, 19, and 20
Speak with 10-15 existing franchisees from the Item 20 list
Consult a franchise attorney to review the franchise agreement
Work with an accountant to build a realistic financial model
Related Resources
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