Specialty Retail FDD Analyzed

HobbyTown®/HobbyTown USA®

Hobby Town Unlimited, Inc.

Lincoln, NE Website FDD: May 7, 2025
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Investment Range

$280,000 - $620,000

Franchise Fee

$49,500

Royalty

4.75%

Marketing Fee

2%

Total Units

94

Median Revenue

$1,264,475/yr

Unit Growth

Last 5 years

2021

110

-3.6%

2022

106

-5.7%

2023

100

Initial Investment Breakdown

CategoryLowHigh
Initial Franchise Fee (or a transfer fee of $49,500 for a transferred location)$49,500$49,500
Travel and Living Expenses While Training$1,650$4,000
Inventory$150,000$300,000
Retail Fixtures$40,000$80,000
Activity Area Material$2,200$4,500
+ 12 more categories (apply to see all)
TOTAL INVESTMENT$340,000$610,000

Financial Performance Data

Access detailed revenue metrics, expense breakdowns, and profitability data from the Item 19 Financial Performance Representation.

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Franchisee Contact Directory

90

Connect directly with existing franchise owners to learn about their experience, get real insights, and validate your decision.

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Is HobbyTown®/HobbyTown USA® a Good Investment?

Based on the FDD data, here are key factors to consider when evaluating a HobbyTown®/HobbyTown USA® franchise opportunity:

Potential Advantages

  • Competitive royalty fee of 4.75%
  • Clean legal record with no disclosed litigation or bankruptcy
  • Financial Performance Representation (Item 19) available for review

Considerations

  • Declining unit count may indicate market challenges

Disclaimer: This analysis is based on publicly available FDD data and should not be considered financial advice. Always consult with a franchise attorney and accountant before making any investment decision.

Frequently Asked Questions About HobbyTown®/HobbyTown USA®

How much does a HobbyTown®/HobbyTown USA® franchise cost?

The total initial investment for a HobbyTown®/HobbyTown USA® franchise ranges from $280,000 to $620,000. This includes the franchise fee, equipment, inventory, real estate, and other startup costs as disclosed in the FDD.

What is the HobbyTown®/HobbyTown USA® franchise fee?

The initial franchise fee for HobbyTown®/HobbyTown USA® ranges from $49,500 to $49,500.

What are the ongoing fees for a HobbyTown®/HobbyTown USA® franchise?

HobbyTown®/HobbyTown USA® franchisees pay a 4.75% royalty fee and a 2% marketing/advertising fee on an ongoing basis.

How many HobbyTown®/HobbyTown USA® franchise locations are there?

HobbyTown®/HobbyTown USA® currently operates 94 franchise locations. This includes both franchised and company-owned units.

Quick Facts

Litigation None
Bankruptcy None
Protected Territory Yes
Item 19 (FPR) Available
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