Food & Beverage FDD Analyzed

Holiday Stationstores

Holiday Diversified Services, LLC

Minnetonka, MN Website FDD: July 11, 2025
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Investment Range

$3,356,200 - $7,742,500

Franchise Fee

$25,000

Royalty

3.5%

Marketing Fee

1%

Total Units

537

Median Revenue

AI Summary

Holiday Stationstore® franchises involve operating convenience stores that sell automotive fuels, groceries, food service items, and general merchandise. The initial investment for a franchisee ranges from $3,356,200 to $7,742,500, which includes a $25,000 initial franchise fee and ongoing royalties calculated as the greater of $500 per accounting period or a combination of 0.75 cents per gallon of fuel and 3.5% of gross sales for other products. As of 2023, the system had a total of 537 stores, with 117 being franchised locations, demonstrating a modest net growth of 3 franchised units and 6 total units that year. A notable risk for franchisees is the absence of a protected territory, allowing the franchisor and its affiliates to operate or franchise competing convenience stores, such as Circle K and On the Run brands, in the same market area.

Unit Growth

Last 5 years

2023

537

Initial Investment Breakdown

CategoryLowHigh
Initial Franchise Fee$25,000$25,000
Initial training fees and travel and living expenses$1,200$5,000
Building construction plans and specifications$0$180,000
Land$0$2,000,000
Building and site work$75,000$2,250,000
+ 13 more categories (apply to see all)
TOTAL INVESTMENT$3,356,200$7,742,500

Financial Performance Data

Access detailed revenue metrics, expense breakdowns, and profitability data from the Item 19 Financial Performance Representation.

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Franchisee Contact Directory

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Is Holiday Stationstores a Good Investment?

Based on the FDD data, here are key factors to consider when evaluating a Holiday Stationstores franchise opportunity:

Potential Advantages

  • Established brand with 537+ locations nationwide
  • Competitive royalty fee of 3.5%

Considerations

  • Litigation history disclosed in FDD (review Item 3 carefully)
  • No Item 19 Financial Performance Representation provided
  • Higher initial investment requires significant capital

Disclaimer: This analysis is based on publicly available FDD data and should not be considered financial advice. Always consult with a franchise attorney and accountant before making any investment decision.

Frequently Asked Questions About Holiday Stationstores

How much does a Holiday Stationstores franchise cost?

The total initial investment for a Holiday Stationstores franchise ranges from $3,356,200 to $7,742,500. This includes the franchise fee, equipment, inventory, real estate, and other startup costs as disclosed in the FDD.

What is the Holiday Stationstores franchise fee?

The initial franchise fee for Holiday Stationstores ranges from $25,000 to $25,000.

What are the ongoing fees for a Holiday Stationstores franchise?

Holiday Stationstores franchisees pay a 3.5% royalty fee and a 1% marketing/advertising fee on an ongoing basis.

How many Holiday Stationstores franchise locations are there?

Holiday Stationstores currently operates 537 franchise locations. This includes both franchised and company-owned units.

Quick Facts

Litigation Disclosed
Bankruptcy None
Protected Territory No
Item 19 (FPR) Not Provided
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