FDD Analysis 2025 FDD

Image Studios Franchise Disclosure Document (FDD): Key Facts & Financials

The Franchise Disclosure Document (FDD) is a legal document that franchisors must provide to prospective franchisees at least 14 days before any agreement is signed or money changes hands.

This page summarizes the key facts and financials from Image Studios's FDD, including franchise costs (Item 7), ongoing fees (Item 6), financial performance data (Item 19), and unit growth trends (Item 20).

What the Image Studios FDD Covers

Required disclosure items from the franchisor

Franchisor Background

Items 1-4: Company history, litigation, bankruptcy

Fees & Costs

Items 5-7: Initial fees, ongoing fees, total investment

Obligations & Restrictions

Items 8-16: Purchasing, territory, trademarks

Financial Performance

Item 19: Revenue data provided

Franchise Costs (Item 7 Summary)

Initial investment required to open a franchise

Total Initial Investment$832,552 - $1,739,790
Franchise Fee$64,500

Investment Breakdown

Initial Franchise Fee (1)$64,500 - $64,500
Business Formation$1,000 - $3,000
Lease Costs and Rent/Real Estate – first month’s rent & security deposit(2)$11,440 - $53,493
Initial Floor Plan Layout$500 - $1,000
Site Development Fee$6,500 - $6,500

+ 5 more categories

Ongoing Fees (Item 6 Summary)

Recurring fees paid to the franchisor

Royalty Fee6% of gross sales
Marketing/Advertising Fee2% of gross sales

Other Ongoing Fees

Brand Development Fund2%
Grand Opening / Open House EventVaries
In-Person Assistance at Your LocationVaries
Site Selection CostVaries
Lease ReviewVaries

Item 19 Financial Performance

Revenue and financial data (if disclosed)

Median Revenue$329,000/year
Disclosure Year2025
Reporting Units
Revenue VarianceHigh variance (wide performance range)

Unit Growth & Franchisee Behavior (Item 20)

Franchise system size and trends

95

Total Units

+26

Net Growth (YoY)

+37.7%

Growth Rate

Franchised Units94
Company-Owned Units1

What the FDD Doesn't Make Obvious

Key considerations beyond the disclosure

Legal History

No material litigation disclosed in Item 3.

Real Estate & Location

FDDs often understate the challenge of finding suitable real estate. Site selection, lease negotiation, and buildout timelines can significantly impact your total investment and time to open.

Working Capital Needs

Initial investment ranges often assume a best-case scenario. Many franchisees need additional working capital during the ramp-up period, especially in the first 6-12 months of operation.

Related Resources

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