Food & Beverage FDD Analyzed

Mrs. Fields and Mrs. Fields Cookies

Mrs. Fields Franchising, LLC

Salt Lake City, UT Website FDD: April 30, 2025
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Investment Range

$188,860 - $495,850

Franchise Fee

$35,000

Royalty

6%

Marketing Fee

5%

Total Units

113

Median Revenue

$331,730/yr

Unit Growth

Last 5 years

2022

125

+0.0%

2023

125

-9.6%

2024

113

Initial Investment Breakdown

CategoryLowHigh
Initial Franchise Fee (Note 1)$35,000$35,000
Travel and living expenses while training (Note 2)$2,000$3,000
Real estate lease (Note 3)N/AN/A
Improvements and Equipment (Note 4)$107,360$387,300
Opening Product and Soft Goods Inventory (Note 5)$5,000$10,000
+ 8 more categories (apply to see all)
TOTAL INVESTMENT$188,860$495,850

Financial Performance Data

Access detailed revenue metrics, expense breakdowns, and profitability data from the Item 19 Financial Performance Representation.

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Franchisee Contact Directory

130

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Is Mrs. Fields and Mrs. Fields Cookies a Good Investment?

Based on the FDD data, here are key factors to consider when evaluating a Mrs. Fields and Mrs. Fields Cookies franchise opportunity:

Potential Advantages

  • Growing network with 113 locations
  • Clean legal record with no disclosed litigation or bankruptcy
  • Financial Performance Representation (Item 19) available for review

Considerations

  • Declining unit count may indicate market challenges

Disclaimer: This analysis is based on publicly available FDD data and should not be considered financial advice. Always consult with a franchise attorney and accountant before making any investment decision.

Frequently Asked Questions About Mrs. Fields and Mrs. Fields Cookies

How much does a Mrs. Fields and Mrs. Fields Cookies franchise cost?

The total initial investment for a Mrs. Fields and Mrs. Fields Cookies franchise ranges from $188,860 to $495,850. This includes the franchise fee, equipment, inventory, real estate, and other startup costs as disclosed in the FDD.

What is the Mrs. Fields and Mrs. Fields Cookies franchise fee?

The initial franchise fee for Mrs. Fields and Mrs. Fields Cookies ranges from $35,000 to $35,000.

What are the ongoing fees for a Mrs. Fields and Mrs. Fields Cookies franchise?

Mrs. Fields and Mrs. Fields Cookies franchisees pay a 6% royalty fee and a 5% marketing/advertising fee on an ongoing basis.

How many Mrs. Fields and Mrs. Fields Cookies franchise locations are there?

Mrs. Fields and Mrs. Fields Cookies currently operates 113 franchise locations. This includes both franchised and company-owned units.

Quick Facts

Litigation None
Bankruptcy None
Protected Territory Yes
Item 19 (FPR) Available
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