Environmental Services FDD Analyzed

NaturaLawn of America

NaturaLawn of America, Inc.

FREDERICK, MD Website FDD: March 27, 2025
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Investment Range

$77,500 - $152,650

Franchise Fee

$19,500

Royalty

9%

Marketing Fee

1%

Total Units

98

Median Revenue

$1,097,125/yr

Unit Growth

Last 5 years

2022

96

+4.2%

2023

100

-2.0%

2024

98

Initial Investment Breakdown

CategoryLowHigh
Initial License Fee (see Note 1)$19,500$39,500
Opening Inventory (see Note 2)$0$5,000
Real Estate Improvements (see Note 3)N/AN/A
Lawn Care Equipment Purchases$1,500$4,000
Vehicle (purchase or lease cost for 6 months)$0$3,000
+ 9 more categories (apply to see all)
TOTAL INVESTMENT$77,500$152,650

Financial Performance Data

Access detailed revenue metrics, expense breakdowns, and profitability data from the Item 19 Financial Performance Representation.

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Franchisee Contact Directory

68

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Is NaturaLawn of America a Good Investment?

Based on the FDD data, here are key factors to consider when evaluating a NaturaLawn of America franchise opportunity:

Potential Advantages

  • Financial Performance Representation (Item 19) available for review
  • Lower initial investment compared to many franchise opportunities

Considerations

  • Declining unit count may indicate market challenges
  • Higher royalty fee of 9% compared to industry average
  • Litigation history disclosed in FDD (review Item 3 carefully)

Disclaimer: This analysis is based on publicly available FDD data and should not be considered financial advice. Always consult with a franchise attorney and accountant before making any investment decision.

Frequently Asked Questions About NaturaLawn of America

How much does a NaturaLawn of America franchise cost?

The total initial investment for a NaturaLawn of America franchise ranges from $77,500 to $152,650. This includes the franchise fee, equipment, inventory, real estate, and other startup costs as disclosed in the FDD.

What is the NaturaLawn of America franchise fee?

The initial franchise fee for NaturaLawn of America ranges from $19,500 to $39,500.

What are the ongoing fees for a NaturaLawn of America franchise?

NaturaLawn of America franchisees pay a 9% royalty fee and a 1% marketing/advertising fee on an ongoing basis.

How many NaturaLawn of America franchise locations are there?

NaturaLawn of America currently operates 98 franchise locations. This includes both franchised and company-owned units.

Quick Facts

Litigation Disclosed
Bankruptcy None
Protected Territory Yes
Item 19 (FPR) Available
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