Pure Sweat Sauna Studio and Pure Sweat + Float Studio

Pure Sweat Studios offers a franchise opportunity to develop and operate studios providing infrared sauna services, with options for supplemental cold plunge and/or float therapy. The initial investment for a single unit ranges from $557,335 to $890,760, including a $45,000 initial franchise fee and an ongoing 6% royalty rate on gross sales. The system is small and has recently undergone significant changes, ending 2024 with 9 franchised units after all 3 company-owned locations closed and 4 franchised units also ceased operations during the year. A notable risk is the franchisor's financial condition, reporting recurring losses and a net capital deficiency of ($169,025) as of September 30, 2024, which raises questions about their ability to provide sustained support, despite management's plans for new financing. Additionally, while a protected territory is granted, the franchisor reserves the right to operate in captive markets or use alternative sales channels within your territory without compensation, limiting true exclusivity.