The Counter
MTY Franchising USA, Inc.
Free for qualified buyers
Investment Range
$712,133 - $1,983,750
Franchise Fee
$35,000
Royalty
6%
Marketing Fee
3%
Total Units
11
Median Revenue
$2,382,740/yr
Unit Growth
2022
18
2023
15
2024
11
Initial Investment Breakdown
| Category | Low | High |
|---|---|---|
| Initial Franchise Fee for Traditional Location (Note 1) | $16,000 | $35,000 |
| Initial Training Program expenses, including travel, room and board (Note 2) | $12,500 | $50,000 |
| Lease Payments for Franchise Location Premises for First Three Months Plus Lease Security Deposit (Note 3) | $23,333 | $70,000 |
| Professional Design Fees (Architect, Engineer, Kitchen Designer) (Note 4) | $10,000 | $17,000 |
| Construction Costs and Leasehold Improvements (Note 5) | $280,000 | $515,000 |
| + 14 more categories (apply to see all) | ||
| TOTAL INVESTMENT | $712,133 | $1,983,750 |
Financial Performance Data
Access detailed revenue metrics, expense breakdowns, and profitability data from the Item 19 Financial Performance Representation.
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Apply for Free AccessIs The Counter a Good Investment?
Based on the FDD data, here are key factors to consider when evaluating a The Counter franchise opportunity:
Potential Advantages
- •Financial Performance Representation (Item 19) available for review
Considerations
- •Smaller franchise network may offer less brand recognition
- •Declining unit count may indicate market challenges
- •Litigation history disclosed in FDD (review Item 3 carefully)
- •Higher initial investment requires significant capital
Disclaimer: This analysis is based on publicly available FDD data and should not be considered financial advice. Always consult with a franchise attorney and accountant before making any investment decision.
Frequently Asked Questions About The Counter
How much does a The Counter franchise cost?
The total initial investment for a The Counter franchise ranges from $712,133 to $1,983,750. This includes the franchise fee, equipment, inventory, real estate, and other startup costs as disclosed in the FDD.
What is the The Counter franchise fee?
The initial franchise fee for The Counter ranges from $35,000 to $35,000.
What are the ongoing fees for a The Counter franchise?
The Counter franchisees pay a 6% royalty fee and a 3% marketing/advertising fee on an ongoing basis.
How many The Counter franchise locations are there?
The Counter currently operates 11 franchise locations. This includes both franchised and company-owned units.
Quick Facts
Free for qualified franchise buyers
With Full Access
- Complete FDD analysis & data
- Financial performance metrics
- Franchisee contact directory
- Historical year-over-year trends
- Side-by-side brand comparisons
- Download FDD documents
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