Specialty Retail FDD Analyzed

VERLO MATTRESS

FWR, LLC

Milwaukee, WI Website FDD: June 12, 2025
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Investment Range

$320,975 - $695,593

Franchise Fee

$50,000

Royalty

5%

Marketing Fee

12.5%

Total Units

42

Median Revenue

$1,040,309/yr

Unit Growth

Last 5 years

2022

32

+6.3%

2023

34

+23.5%

2024

42

Initial Investment Breakdown

CategoryLowHigh
Initial Franchise Fee (Note 2)$50,000$50,000
Travel and Living Expenses during Initial Training$3,875$3,875
Initial Training Fee$5,500$5,500
Pre-Opening Technology Fee (Note 3)$3,000$3,000
Professional Fees (Note 4)$8,500$34,995
+ 8 more categories (apply to see all)
TOTAL INVESTMENT$320,975$695,593

Financial Performance Data

Access detailed revenue metrics, expense breakdowns, and profitability data from the Item 19 Financial Performance Representation.

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Franchisee Contact Directory

38

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Is VERLO MATTRESS a Good Investment?

Based on the FDD data, here are key factors to consider when evaluating a VERLO MATTRESS franchise opportunity:

Potential Advantages

  • Strong growth trajectory with 23.5% year-over-year expansion
  • Competitive royalty fee of 5%
  • Financial Performance Representation (Item 19) available for review

Considerations

  • Smaller franchise network may offer less brand recognition
  • Litigation history disclosed in FDD (review Item 3 carefully)
  • Higher initial investment requires significant capital

Disclaimer: This analysis is based on publicly available FDD data and should not be considered financial advice. Always consult with a franchise attorney and accountant before making any investment decision.

Frequently Asked Questions About VERLO MATTRESS

How much does a VERLO MATTRESS franchise cost?

The total initial investment for a VERLO MATTRESS franchise ranges from $320,975 to $695,593. This includes the franchise fee, equipment, inventory, real estate, and other startup costs as disclosed in the FDD.

What is the VERLO MATTRESS franchise fee?

The initial franchise fee for VERLO MATTRESS ranges from $50,000 to $50,000.

What are the ongoing fees for a VERLO MATTRESS franchise?

VERLO MATTRESS franchisees pay a 5% royalty fee and a 12.5% marketing/advertising fee on an ongoing basis.

How many VERLO MATTRESS franchise locations are there?

VERLO MATTRESS currently operates 42 franchise locations. This includes both franchised and company-owned units.

Quick Facts

Litigation Disclosed
Bankruptcy None
Protected Territory Yes
Item 19 (FPR) Available
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