Food & Beverage FDD Analyzed

Wetzel's Pretzels

Wetzel's Pretzels, LLC

Pasadena, CA Website FDD: March 28, 2025
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Investment Range

$183,000 - $712,450

Franchise Fee

$20,000

Royalty

7%

Marketing Fee

4%

Total Units

425

Median Revenue

$727,125/yr

Unit Growth

Last 5 years

2022

360

+7.5%

2023

387

+9.8%

2024

425

Initial Investment Breakdown

CategoryLowHigh
Initial Franchise Fee$20,000$40,000
Lease Review Fee$3,500$7,000
Business Premises$5,000$25,000
Leasehold Improvements$50,000$400,000
Food Preparation Equipment$53,000$95,000
+ 13 more categories (apply to see all)
TOTAL INVESTMENT$183,000$712,450

Financial Performance Data

Access detailed revenue metrics, expense breakdowns, and profitability data from the Item 19 Financial Performance Representation.

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Franchisee Contact Directory

416

Connect directly with existing franchise owners to learn about their experience, get real insights, and validate your decision.

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Is Wetzel's Pretzels a Good Investment?

Based on the FDD data, here are key factors to consider when evaluating a Wetzel's Pretzels franchise opportunity:

Potential Advantages

  • Growing network with 425 locations
  • Strong growth trajectory with 9.8% year-over-year expansion
  • Financial Performance Representation (Item 19) available for review

Considerations

  • Litigation history disclosed in FDD (review Item 3 carefully)

Disclaimer: This analysis is based on publicly available FDD data and should not be considered financial advice. Always consult with a franchise attorney and accountant before making any investment decision.

Frequently Asked Questions About Wetzel's Pretzels

How much does a Wetzel's Pretzels franchise cost?

The total initial investment for a Wetzel's Pretzels franchise ranges from $183,000 to $712,450. This includes the franchise fee, equipment, inventory, real estate, and other startup costs as disclosed in the FDD.

What is the Wetzel's Pretzels franchise fee?

The initial franchise fee for Wetzel's Pretzels ranges from $20,000 to $40,000.

What are the ongoing fees for a Wetzel's Pretzels franchise?

Wetzel's Pretzels franchisees pay a 7% royalty fee and a 4% marketing/advertising fee on an ongoing basis.

How many Wetzel's Pretzels franchise locations are there?

Wetzel's Pretzels currently operates 425 franchise locations. This includes both franchised and company-owned units.

Quick Facts

Litigation Disclosed
Bankruptcy None
Protected Territory Yes
Item 19 (FPR) Available
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