Home Services FDD Analyzed

ASP - America's Swimming Pool Company

ASP Franchising SPE LLC

Columbia, MD Website FDD: April 15, 2025
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Investment Range

$84,395 - $210,121

Franchise Fee

$40,000

Royalty

Marketing Fee

4%

Total Units

391

Median Revenue

$1,894,318/yr

Unit Growth

Last 5 years

2022

364

+3.0%

2023

375

+4.3%

2024

391

Initial Investment Breakdown

CategoryLowHigh
Initial Franchise Fee$40,000$90,000
Leasehold Improvements and Lease Deposits$0$0
Vehicle Wrap$2,800$4,200
Business Outfitting Fee$3,621$3,621
Operations Outfitting Fee$3,600$11,350
+ 9 more categories (apply to see all)
TOTAL INVESTMENT$84,395$210,121

Financial Performance Data

Access detailed revenue metrics, expense breakdowns, and profitability data from the Item 19 Financial Performance Representation.

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Franchisee Contact Directory

145

Connect directly with existing franchise owners to learn about their experience, get real insights, and validate your decision.

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Is ASP - America's Swimming Pool Company a Good Investment?

Based on the FDD data, here are key factors to consider when evaluating a ASP - America's Swimming Pool Company franchise opportunity:

Potential Advantages

  • Growing network with 391 locations
  • Financial Performance Representation (Item 19) available for review
  • Lower initial investment compared to many franchise opportunities

Considerations

  • Litigation history disclosed in FDD (review Item 3 carefully)

Disclaimer: This analysis is based on publicly available FDD data and should not be considered financial advice. Always consult with a franchise attorney and accountant before making any investment decision.

Frequently Asked Questions About ASP - America's Swimming Pool Company

How much does a ASP - America's Swimming Pool Company franchise cost?

The total initial investment for a ASP - America's Swimming Pool Company franchise ranges from $84,395 to $210,121. This includes the franchise fee, equipment, inventory, real estate, and other startup costs as disclosed in the FDD.

What is the ASP - America's Swimming Pool Company franchise fee?

The initial franchise fee for ASP - America's Swimming Pool Company ranges from $40,000 to $40,000.

What are the ongoing fees for a ASP - America's Swimming Pool Company franchise?

ASP - America's Swimming Pool Company franchisees pay royalty fees and a 4% marketing/advertising fee on an ongoing basis.

How many ASP - America's Swimming Pool Company franchise locations are there?

ASP - America's Swimming Pool Company currently operates 391 franchise locations. This includes both franchised and company-owned units.

Quick Facts

Litigation Disclosed
Bankruptcy None
Protected Territory Yes
Item 19 (FPR) Available
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