Food & Beverage FDD Analyzed

Potbelly Sandwich Shop

POTBELLY FRANCHISING, LLC

CHICAGO, IL Website FDD: April 30, 2025
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Investment Range

$654,019 - $1,274,099

Franchise Fee

$10,000

Royalty

6%

Marketing Fee

3%

Total Units

441

Median Revenue

$1,190,359/yr

Unit Growth

Last 5 years

2022

429

-1.2%

2023

424

+4.0%

2024

441

Initial Investment Breakdown

CategoryLowHigh
Initial Franchise Fee (1)$20,000$40,000
Rental of Premises (3 months) (2)$17,400$27,549
Architectural Fees$13,500$57,560
Construction (3)$450,000$570,000
Signage (4)$3,526$75,000
+ 11 more categories (apply to see all)
TOTAL INVESTMENT$654,019$1,274,099

Financial Performance Data

Access detailed revenue metrics, expense breakdowns, and profitability data from the Item 19 Financial Performance Representation.

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Franchisee Contact Directory

105

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Is Potbelly Sandwich Shop a Good Investment?

Based on the FDD data, here are key factors to consider when evaluating a Potbelly Sandwich Shop franchise opportunity:

Potential Advantages

  • Growing network with 441 locations
  • Clean legal record with no disclosed litigation or bankruptcy
  • Financial Performance Representation (Item 19) available for review

Considerations

  • Higher initial investment requires significant capital

Disclaimer: This analysis is based on publicly available FDD data and should not be considered financial advice. Always consult with a franchise attorney and accountant before making any investment decision.

Frequently Asked Questions About Potbelly Sandwich Shop

How much does a Potbelly Sandwich Shop franchise cost?

The total initial investment for a Potbelly Sandwich Shop franchise ranges from $654,019 to $1,274,099. This includes the franchise fee, equipment, inventory, real estate, and other startup costs as disclosed in the FDD.

What is the Potbelly Sandwich Shop franchise fee?

The initial franchise fee for Potbelly Sandwich Shop ranges from $10,000 to $40,000.

What are the ongoing fees for a Potbelly Sandwich Shop franchise?

Potbelly Sandwich Shop franchisees pay a 6% royalty fee and a 3% marketing/advertising fee on an ongoing basis.

How many Potbelly Sandwich Shop franchise locations are there?

Potbelly Sandwich Shop currently operates 441 franchise locations. This includes both franchised and company-owned units.

Quick Facts

Litigation None
Bankruptcy None
Protected Territory Yes
Item 19 (FPR) Available
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