FDD Analysis 2025 FDD

Stanley Steemer Carpet Cleaner Franchise Disclosure Document (FDD): Key Facts & Financials

The Franchise Disclosure Document (FDD) is a legal document that franchisors must provide to prospective franchisees at least 14 days before any agreement is signed or money changes hands.

This page summarizes the key facts and financials from Stanley Steemer Carpet Cleaner's FDD, including franchise costs (Item 7), ongoing fees (Item 6), financial performance data (Item 19), and unit growth trends (Item 20).

What the Stanley Steemer Carpet Cleaner FDD Covers

Required disclosure items from the franchisor

Franchisor Background

Items 1-4: Company history, litigation, bankruptcy

Fees & Costs

Items 5-7: Initial fees, ongoing fees, total investment

Obligations & Restrictions

Items 8-16: Purchasing, territory, trademarks

Financial Performance

Item 19: Revenue data provided

Franchise Costs (Item 7 Summary)

Initial investment required to open a franchise

Total Initial Investment$158,210 - $522,195
Franchise Fee$20,000

Investment Breakdown

INITIAL FRANCHISE FEE$20,000 - $100,000
REAL PROPERTY
Stanley Steemer Cleaning Platform and Accessories$29,000 - $68,000
Stanley Steemer Vehicle$54,000 - $61,000
Total for Stanley Steemer Vehicle (as equipped)$85,000 - $155,000

+ 5 more categories

Ongoing Fees (Item 6 Summary)

Recurring fees paid to the franchisor

Royalty Fee3% of gross sales
Marketing/Advertising Fee14% of gross sales

Other Ongoing Fees

Late Payment Fee18%
1-800-STEEMER® & Location Based Call Routing FeesVaries
National Customer Contact Center Usage FeesVaries
Additional Training Tuition FeeVaries
Transfer FeeVaries

Item 19 Financial Performance

Revenue and financial data (if disclosed)

Median Revenue$1,196,358/year
Disclosure Year2025
Reporting Units
Revenue VarianceHigh variance (wide performance range)

Unit Growth & Franchisee Behavior (Item 20)

Franchise system size and trends

267

Total Units

-2

Net Growth (YoY)

-0.7%

Growth Rate

Franchised Units210
Company-Owned Units57

What the FDD Doesn't Make Obvious

Key considerations beyond the disclosure

Legal History

No material litigation disclosed in Item 3.

Real Estate & Location

FDDs often understate the challenge of finding suitable real estate. Site selection, lease negotiation, and buildout timelines can significantly impact your total investment and time to open.

Working Capital Needs

Initial investment ranges often assume a best-case scenario. Many franchisees need additional working capital during the ramp-up period, especially in the first 6-12 months of operation.

Related Resources

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